The principles of web design are applicable in every field of designing whether it is for web design or any other form of designing. They lay more emphasis on putting the design elements in an effective manner. The principles will help you achieve the results that area more pleasing.

* Balance may be defined as the accurate placement of the light and the heavy elements on the page. The balance principle helps us to achieve the goals that help us to design a better layout. It may be described as the actual interpretation of the gravity in the design or in other words it is the distribution of the elements in the design. The balance designs can be controlled in three main ways viz: Symmetrical balance means placing the elements in an even fashion incase you are placing heavy elements on the left side then similarly you would place the heavier elements on the right hand side. The balance designs can be controlled in 3 main ways : Symmetrical balance means placing the elements in an even fashion incase you are placing heavy elements on the left side then similarly you would place the heavier elements on the right hand side. The next criteria which you need to consider is the off balance style, in this form the design is totally unbalance. Incase you have content which is intending the people to think then it is important to note that you can go in for the discordant or the off balance style.

* Contrast: Contrast might be defined as the difference between the similar element, further it’s not applicable only to color consider that there are several lines and one of the line is longer that other lines,then there is presence of contrast in this scenario. SO it’s very important to note that incase you are applying contrast in designs then you do think beyond color. You may use contrast by showing differences in the font family or font size. Headlines are more contrasting in nature than the surrounding text. Links also provide contrast, like the underlining and color of the link content provides room for contrast.

* Emphasis is the focal point which that’s provided to the content. A good web designer will determine the hierarchy to the content. This is a way to determine the elements which are much more important than others. Emphasis in the design can be implemented by the semantic mark up, fonts and the color.

* Rhythm: Rhythm is also defined as repetition. Rhythm will bring in internal consistency to web site. Repetition is a good way to attract the attention and instigates the attention of the people. Probably you can repeat the headlines 3 or 4 times to generate greater emphasis. It can be also implemented by repeating the text in HTML,inserting images a several times,repeating the navigation elements in all pages.

* Unity: Unity may be defined as proximity or in other words it is the principle of keeping the similar elements together and keeping the different elements apart. Unity can be achieved by the placement in your layout.

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